
As a child, I constantly experimented, imagining I’d grow up to be a mad scientist. Today, that spirit of curiosity drives my exploration of the unknown as an innovator and creative leader.
I believe that being a designer is a mix of being a pirate, for the ingenious and scrappy wayfinding, and being Robin Hood, bringing the gold back to the people.
I graduated in Interaction Design at IDII in Europe. Worked at Meta Reality Labs, IDEO, DDB, eBay, and startups. I have 10+ patents granted and published work in several books and magazines. Received awards in Cannes, Webby, and the Danish INDEX Project.
I have mentored Italian startups since 2015 as part of the Turin Chamber of Commerce program for entrepreneurs in the Piemonte region.
Recent exhibits/speaking gigs
‣ EASY AS A KISS – Humanizing technology through design, Italy, Mar-Sep 2021
Exhibit of Interaction Design Institute Ivrea’s work at Circolo del Design in Turin
‣ XD Immersive, Virtual Conference, July 2020
Featured Speaker “Augmenting the feeling of presence in Meta’s AR Story Time”
‣ Interaction 20, Milan, Italy, Feb 2020
“‘Smart’ is to combine human intuition and AI”
‣ SXSW Interactive, Austin, TX, Mar 2018
Leading panel “Letting Go: Designing for an AI you can’t control”
‣ Interaction South America, Florianópolis, Brazil, Nov 2017
Keynote “Empathetic Machines: an Introduction to Adaptive UX”
‣ UX STRAT USA, Providence, RI, Sep 2016
“A Personalization Strategy based on Adaptive Learning”
‣ SXSW Interactive, Austin, TX, Mar 2016
“A new personalization model: Adaptive Learning”
‣ Big Festival 2015, São Paulo, Brazil, Jul 2015
“Design Thinking and games with social impact”

Running field research
Immersed in the work

Celebrating with the XFN team

Explaining something to Tim Brown :)

Leading a design sprint

Interviewing with Italian TV about the Piemonte mentorship program

Keynote presentation for 1500 people
Pixel pushing (joke)

Running a Design Thinking workshop
If you want to reach out for a conversation, drop me a note:
Thank you!