Date: 2005.
Product: HP R&D - light behaviors as branding.
Product: HP R&D - light behaviors as branding.
IDEO was asked to research and help to develop light behaviors that would add emotional value to HP home devices (printers, laptops, TV and digital cameras). The light behaviors should enhance functionality and enable customization and fun. The behaviors should be innovative and unique enough to add to HP branding.
The team explored several ideas: Bluetooth pairing feedback, powering on a device and customizable light glyphs on the back of a laptop cover. We also did some research on laser etching with patterns on the back of laptops covers.
The team explored several ideas: Bluetooth pairing feedback, powering on a device and customizable light glyphs on the back of a laptop cover. We also did some research on laser etching with patterns on the back of laptops covers.