Date: 2005.
Product: HP R&D - light behaviors as branding.

IDEO was asked to research and help to develop light behaviors that would add emotional value to HP home devices (printers, laptops, TV and digital cameras). The light behaviors should enhance functionality and enable customization and fun. The behaviors should be innovative and unique enough to add to HP branding.

The team explored several ideas: Bluetooth pairing feedback, powering on a device and customizable light glyphs on the back of a laptop cover. We also did some research on laser etching with patterns on the back of laptops covers.
Storyboard of how light behaviors and customization can work together to communicate device pairing and ownership.
Storyboard of how Bluetooth pairing could be done by touching particular hot-spots of devices together.
This video, originally a Flash interactive piece, communicates how light, form and color could be used to communicate Bluetooth pairing and also signal quality.
Storyboard showing how a device can provide feedback on demand, by touching specific areas.
This video, made in After Effects, explores how we can add a playful animation to change the perception of lagging and delay when powering on a device. The animation would flash the existing button LEDs in a fluid order, from the power button (as if the user provides 'life' with his touch) to the information screen, ending with a HP vignette.
Storyboard showing light feedback for port connections.

You may also like

VUVOX Express - dynamic presentations in seconds
A super fast, compact version of the main authoring tool. Connect RSS media feeds to a presentation style for great results.
Federal Healthcare Exchange
Helping the general public to engage with the complexity of insurance plan choice.
Jairo Goldflus Photography
Designing a photography website that is not black, white or gray while creating harmony with the content.
Windows Live Mail - rethinking email as a magazine
Creating a rich visual experience to the ordinary tasks of reading emails, sharing photos, and organizing personal payment records.
Portal Classes
An online marketplace connecting people to experts in the convenience of their homes via video calling.
Wearable Audio AR
Exploring smart audio devices that free you from your screen, so you can focus on the things that matter.
Totonho music video clip
A cutting-edge animation that backs up lyrics filled with whimsical "saudade," the elusive sense of regret and longing that is a national characteristic of Brazil.
Adaptive Learning Platform
Helping children aged four to seven in Brazilian public schools learn to read and write.
eBay DIY Guides
An online authoring tool for creating step-by-step guides, serving as a communication tool between enthusiasts and experts.
VUVOX Studio - customizable slideshows
An authoring tool with various media presentation formats for unmatched personalization. Link to your media, choose a style, and modify it to your heart’s desire.
Back to Top